![]() Following the success RIF had in Washington, the Ford Foundation increased RIF's grant to $285,000 in August 1968, enabling RIF to launch ten model programs across the country. With the help of Lynda Johnson Robb and Arthur White, Margaret McNamara's 1966 experience led to the formation of Reading Is Fundamental (RIF), a nonprofit children's literacy organization dedicated to making reading a fun and beneficial part of everyday life.Īfter early organizational meetings with other educators in D.C., McNamara secured a $150,000 grant from the Ford Foundation to support pilot activities in the District of Columbia throughout 1967, including the launch of a bookmobile to increase reach outside of classrooms. ![]() McNamara, was surprised to learn that many of the students did not have any books of their own. In 1966, while reading to children at a school in Washington, D.C., Margaret McNamara, wife of the United States Secretary of Defense Robert S. RIF provides books (print and digital) and reading resources to children nationwide with supporting literacy resources for educators, families, and community volunteers. (RIF) is the oldest and largest non-profit children's literacy organization in the United States.
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